Virtual worlds
offer a multitude of opportunities for companies to do marketing for retail or
advertising purpose. As we all know, Second Life has a large amount of participants
in role playing modes, however, these large numbers of target game players
could also be the main target for advertising avatars or customers for
different products.
As previous
readings have mentioned avatars are divided into two types: human spoke avatar,
and non- human spoke avatar. On a trip to Apple`s store, maybe because the time
is not appropriate, no-one communicated with me, however, the store looks so
real and everything is quite organized.
Entrance of the
apple store.
Inside of the
store, plenty of apple computers are lined up in the lounge, Job’s photo is also
hanging on the wall, and a huge screen hangs on the wall (blank currently).
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